From Pilot to Global Success: Producing 3M’s Science of Safety Podcast

By Stefan Sojka

This one started, as the best ones do, with a simple idea and a ton of passion.

When the senior Occupational Hygienist at 3M Australia came to us with the spark of a podcast concept, something to demystify industrial safety and make it approachable for workers, managers, and safety pros, we knew we were onto something special.

The idea? A podcast called The Science of Safety. The audience? Everyone from site supervisors to global safety nerds. The topics? Everything from PPE and chemicals to pandemics, working at heights, and hearing protection.

The Cyrius MediaWorks touch: audio with purpose

Our job was to take that passion and turn it into something people actually wanted to listen to. We started with a pilot episode: scripting support, clean recording, tight edits, smart pacing, clear intros/outros, and full post-production polish. That first episode sounded so good, it kicked off what became a massive 104-episode run.

Each episode went through a meticulous process: recording (remote and in-studio), full transcription (hello, accessibility and SEO), editing, mastering, and delivery across all platforms. We created a repeatable system that let the 3M team focus on content while we handled the audio magic.

What happened next? Global picked it up.

That’s right. The podcast wasn’t just a hit in Australia. It was picked up by 3M Global. The production quality, the thought leadership, and most importantly, the real-world value of the content turned this little Aussie podcast into a flagship safety communications tool for 3M internationally.

And that’s the real win: not just hitting “record,” but creating a platform that shares life-saving information in a clear, engaging way …over a hundred times.

Why we loved this one

We’re proud audio geeks at Cyrius MediaWorks, but this was more than clean waveforms and EQ curves. It was about making complex science and safety advice sound simple, helpful, and human. The kind of thing people could listen to in the car or on-site and actually learn from.

From a single pilot idea to a global podcast legacy. 

Need help taking your podcast idea from “maybe” to “massive”? You know where to find us.