Making Tech Feel Human: BIC’s ICXP Product Video

By Stefan Sojka

When BIC Services (now BIC Consolidated, since being recently acquired by BidVest)  asked us to help explain their bespoke ICXP tech platform, we knew we had a challenge on our hands, and we were all in. This wasn’t just a product video. This was about turning a complex, behind-the-scenes innovation into a story that connected with real people: facility managers, building owners, procurement teams, the folks who actually need to see how this thing works, and more importantly, why it matters.

The ICXP (that’s Interactive Customer Experience Platform) is a big deal. It’s smart tech that keeps buildings clean, teams efficient, and issues sorted in real time. But try explaining that in a way that doesn’t sound like you’re reading from a software manual. That’s where we came in.

We kicked off with a tight script and a rock-solid storyboard, showing the real world outcomes facilitated by this facility management marvel. Then we shot it in 4K, and cast acting talent for the key roles. We filmed in one of BIC’s most exclusive properties and covered a range of real world scenarios where ICXP really shines..

The result? A sizzle video that not only makes the tech feel accessible, but actually gets people excited about it. Engagement went up, inquiries came in, and BIC got to show off what makes them not just a cleaning company, but a leader in smart service delivery. The ICXP video was produced just around the time that BIC was being eyed for acquisition by a large multinational. The quality and substance of the video played a role during the acquisition process, as it clearly communicated BIC’s USP and commitment to innovation and excellence.

Product promotion via audio and video is a speciality of ours. Let us help you with a similar project. Get in touch.